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MAKING DATA QUALITY A PRIORITY

Interviews with executives and analysts suggest that confidence in data may be low for various reasons, including silos of information, difficulty in securing executive buy-in, not to mention the sheer quantity of legacy data a company may possess.

However, regardless of the reasons for hesitancy on the data front, the fast pace of technological change and the competitive threat mean that organizations must quickly scale up capacity and integrate new sources of data—including unstructured sources like social media and messaging—as well as learn how to use the data they generate internally to improve product and service offerings, all while improving the quality of data accumulated over the life of the business.

This paper discusses the benefits of good-quality data and the costs of poor-quality data. It also presents recommendations for evaluating technology partners along the way.

Interviews with:

• Dun & Bradstreet: Setting the Stage
• Forrester: Beyond Transactional Data
• Ironside: Capitalizing on Data

Forbes Insights is the strategic research and thought leadership practice of Forbes Media. By leveraging proprietary databases of senior-level executives in the Forbes community, Forbes Insights conducts research on a wide range of topics to position brands as thought leaders and drive stakeholder engagement.

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