The Customer Analytics Playbook

Customer Insights (CI)

Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need.

According to Forrester Customer Insight (CI) professionals look to customer analytics service providers to:

• Bridge the gaps in the CI life cycle. The insights life cycle translates raw data into insights and turns those insights into action to win, serve, and retain customers.
• Augment existing skill sets. Many companies look to service providers to fill the talent gap resulting from an inadequate supply of data scientists.
• Accelerate analytical maturity. Whether you’re building new models, incorporating additional data, or applying existing techniques to new use cases