Forrester Vendor Landscape

Customer Analytics Service Providers, Q2 2017

The Customer Analytics Playbook

Customer Insights (CI)

Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need.

According to Forrester Customer Insight (CI) professionals look to customer analytics service providers to:

  • Bridge the gaps in the CI life cycle. The insights life cycle translates raw data into insights and turns those insights into action to win, serve, and retain customers.
  • Augment existing skill sets. Many companies look to service providers to fill the talent gap resulting from an inadequate supply of data scientists.
  • Accelerate analytical maturity. Whether you’re building new models, incorporating additional data, or applying existing techniques to new use cases


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Founded in 1999, Ironside is an enterprise data & analytics solution provider and system integrator. From strategy to execution, we help organizations translate business goals and challenges to technology solutions that enable business insight, analysis, and data-driven decision making. Our core capabilities include Business Analytics Strategy, Business Analysis & KPI Modeling, Enterprise Planning, Data Science & Machine Learning, Data Integration & Governance, UX Design and Data Visualization.